Rathbone Digital Online Agency

Digital Terms, acronyms and Jargon

Hover your mouse over any digital media term to learn its meaning

  • Ad serving
  • Affiliate Marketing
  • Badges
  • Behavioural targeting
  • Blog
  • Broadband
  • Contextual advertising
  • Conversion rate
  • CSS
  • Digital Media
  • Display Media (Online)
  • Embedded format
  • Expandable banner/skyscraper
  • Flash
  • HTML
  • Link Building
  • Microsite
  • Mobile Media
  • MP3
  • MPEG
  • PPC (Pay Per Click)
  • Podcasting
  • Pre-roll video
  • Rich media
  • SEO (Search Engine Optimisation)
  • Social Media
  • Streaming media
  • User-generated content
  • VOD
  • Wi-fi